How is Echo/Neutra pronounced properly?

I’ve been hearing watch reviewers pronounce Echo/Neutra two completely different ways, and it’s messing with my head! I’ve always said NEW-tra. It makes sense to my ears. But apparently, there’s a whole other camp saying NOY-tra. So who’s right? Are we dealing with an Italian watch brand, a German pronunciation, or just another thing watch enthusiasts love arguing about? Cast your vote, then tell us WHY you pronounce it that way. And if someone from Echo/Neutra is reading this, we’d love an official ruling! Let’s settle this once and for all. ⌚

Community opinion from participating Wrist League users — not an expert review. One active ballot per participant; guest identity has known limits. See the methodology.